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How UX writing helps in humanizing the tech-world?

How UX writing helps in humanizing the tech-world?

It was a weary day at work. I pulled the refrigerator door open to look for veggies to cook, and to my dismay, I found only tomatoes and onions in stock. I was exhausted…

Surbhi Mishra March 16, 2019
Warning: You're Losing Traffic by Not Using Search Trends

Warning: You're Losing Traffic by Not Using Search Trends

Imagine you’re creating a strategy to target a keyword, you have crafted detailed and amazing pieces of content to share it with your audience. You have a rock…

Priyank Sharma January 4, 2019
Seamless Cross Channel Experience Still Miles Away for Major Travel Planning Portals #Mystruggles

Seamless Cross Channel Experience Still Miles Away for Major Travel Planning Portals #Mystruggles

It was a lazy Sunday afternoon. Since last few weeks, I had been contemplating a lot about which travel destination to choose for our yearly family vacation. Planning…

shivani sharma December 7, 2018
CX is Your Only Differentiator in the Experience Economy

CX is Your Only Differentiator in the Experience Economy

I hurriedly looked at my watch and realized that I had spent 2 hours in the majestic LEGO store located in the heart of New York City. I had a couple days to explore…

Priyank Sharma June 17, 2018
Customer focused Vs. Customer Empathy

Customer focused Vs. Customer Empathy

The most common definition of Empathy is walking into your customer shoes. No doubt, it’s efficient and does the good work of summarizing the idea in a simple…

Priyank Sharma March 22, 2018

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